1. We build your club
Your name, your design, your assortment and your rules, on top of a platform that already runs sampling at scale. You see it live with your own products before anything is shipped.
How it works
From invite to report, every month
A seeding club is not a one-off gifting campaign. It is a running community of verified creators and professionals who receive your product every month, use it in their real work, and send content and feedback back to you. More than 50,000 seedings a year run through this model.
2. Members are invited and verified
Membership is invite-only. Applicants are checked against their workplace, trade or creator profile, so the club fills with working professionals and creators rather than sample hunters.
3. The monthly drop goes out
Each month members claim a sample drop sized for real use: a full service, a full week behind the chair, a full treatment round. Shipping, claims and stock are handled in the platform.
4. One challenge, one story
Every drop comes with a trend-based challenge that gives members a reason to create: a dish, a serve, a look, a before and after. One theme a month keeps the output comparable.
5. Everything is monitored
Submissions are reviewed before they count. Content that breaks brand or legal rules never lands in your library, and feedback is captured in the same structure every month.
6. Results land in your dashboard
Claims, completed challenges, delivered content, feedback scores and commercial signals such as listings, reorders and order intent, all in one place and exportable as reports.
What a member actually does
- Applies to the club and is verified through their salon, kitchen, clinic or creator profile.
- Claims the monthly drop and receives it at work, with spec sheets and usage guidance.
- Uses the product in real work and films or photographs the result for the challenge.
- Answers the same structured feedback questions, so results are comparable month over month.
AAA credit rated
Highest financial stability rating, so long term club operations are safe hands.
CyberVadis certified 2026
779/1000 in an independent cybersecurity assessment covering data and access control.
SMETA 4 Pillar audited
Labour standards, ethics, health and safety and environment, with zero non-compliances.
Frequently asked questions
How does a seeding club work?
Members are invited and verified, then each month they claim a sample drop, complete one trend-based challenge, and submit content and feedback. Everything is monitored before it goes live and lands as data in your dashboard.
How do you verify that members are real professionals?
Members apply and are checked against their workplace, trade or creator profile before they are approved. Invite-only membership plus fraud checks keep the club free of sample hunters.
What comes back to the brand?
Monitored photo and video content you can reuse, structured product feedback on taste, handling or result, and commercial signals such as listings, reorders and order intent.
Can we use the content in our own marketing?
Yes. Content created by club members is licensed for your own marketing and sales material, with credit to the creator where required.
See the model with your own products in it
Pick your vertical and we build a live presentation of your club before you commit to anything.