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Written as its own code
Your name, your design, your challenges, your rules. Not a template with your logo on it, and not a platform where you share features with forty other brands.
- 50,000+ seedings a year
- 80,000+ verified pros and creators
- Running since 2016
Where is your brand whenthe menu is written?
The brands that get chosen are the ones already in the room. A Seeding Club keeps your products in the hands of the pros and creators your customers listen to, every month, and tells you what they say.
Stay top of mind until the menu is written
Chefs tell the club when they are working on a new menu, and we pass that signal on to you. Between those windows the monthly drops, challenges and feedback keep your products in the kitchen and your brand in their heads.
- 40+
- kitchens signalling a menu change
- ~3 weeks
- median time to first feedback
- 30+
- structured feedback reports this month
club.yourbrand.com/chefs
Pro kitchens only
The Chefs Club by Your Brand
A private room for professional kitchens and food creators. Claim your monthly case, cook it on service, and tell us what the guests said.
Claim this month248 kitchens
Your case this month
Signature Blend
3 units left this month
Cold Brew Kit
Popular in your club
Tasting Set
New drop
Sparring
Tell the club what you are working on, for example a nordic fish menu.
Signature Blend
Why: Matches what you described.
Cold Brew Kit
Why: Most used by members with a similar plan.
Tasting Set
Why: New in the assortment, not tried by you yet.
Picked products go straight into the next case, within the yearly quota.
Where members used it
Used on the menu
logged by 41 members
Used in a signature dish
logged by 27 members
Trialled once
logged by 16 members
Every logged use is tied to the member and the product.
Monthly challenge
#NordicBite: plate a dish with the new blend
Text, photo and short video. Best entries featured in the club.
64% of kitchens joined
Test invitation
Test drop: Tasting Set
A limited group is invited to test it and report back.
Accept invitation12 spots leftReply before Friday
Contributions and feedback
Used it on the menu all week. The kitchen wants it in stock.
Head chef, Aarhus
Filmed a short with it. 12k views in a day.
Food creator, Copenhagen
My overview
1 of 1
Samples this month
3 of 6
Cases this year
5
Feedback sent
4
Contributions
Logged usage and feedback sync straight to your wholesale team.
Branded club front page
Your logo, your tone of voice and your own club name. Members never see a Brandheroes page.
Monthly case quota
Every kitchen gets a curated case each month, so seeding stays a privilege and not a giveaway.
Usage log
Chefs log which dishes the product went into, so you see real placement and not just samples out.
Trend-based challenge
One open challenge a month, built around a food trend, turns free product into plated proof.
Monitored shared content
Every photo, video and answer lands in your brand dashboard, moderated and ready for sales.
SOME OF THE BRANDS WE WORK WITH
Since 2016
We have worked with more than 80,000 creators and professionals across Europe
80,000+
creators and professionals
in our network since 2016
50,000+
seedings every year
shipped, claimed and tracked
27
creator and pro verticals
from chefs to vets
All of Europe
markets covered
one platform, local clubs
Audited and certified
AAA credit rated
Highest financial stability rating, so long term club operations are safe hands.
CyberVadis certified 2026
779/1000 in an independent cybersecurity assessment covering data and access control.
SMETA 4 Pillar audited
Labour standards, ethics, health and safety and environment, with zero non-compliances.
How it works
Custom on the surface. Industrial underneath.
Every club we build is written as its own code. When your club needs something no one else needs, we build it, because it is yours. Everything below the surface runs on the same engines we have shipped products on for a decade.
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Proven engines underneath
Shipping, logistics, sampling, member identity, points, receipt verification and cashback run on engines that have moved products for L'Oreal, Nestle and the Nordics' biggest brand houses for a decade.
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AI agents run the daily work
Drafting next month's challenge, sparring one to one with every member in their own trade language, flagging fraud and turning every answer into a report you can act on.
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Live in weeks, not quarters
Battle-tested where it matters, tailored where it shows. That is why a fully custom club costs a fraction of what custom used to cost, and stays alive without a headcount attached.
Verticals
A club for every creator and pro niche
Chefs, hairdressers, bartenders, creators and more. Open any vertical to see the generic Seeding Club setup for that audience.
Want to see your own products inside a Seeding Club?
We build a live presentation with your logo, your products and your tone of voice, so you can see your own club before you commit. Yours, in weeks, running itself.
Frequently asked questions
What is product seeding?
Product seeding is sending free product samples to creators and professionals so they try it, talk about it and give feedback. Seeding Club turns that into a running, invite-only club instead of a one-off gifting campaign.
What is a Seeding Club?
A Seeding Club is a private, branded community of verified creators and B2B professionals. Members get a monthly sample drop, join a trend-based monthly challenge, and send back photos, video and structured product feedback.
Who are the members?
Creators and working professionals in 27 niches, from chefs, bartenders and baristas to hairdressers, trainers, vets and opticians. Every member is verified through their workplace or their creator profile before they can claim a sample.
How is this different from influencer marketing?
Influencer marketing buys posts. A Seeding Club puts product in the hands of the people who actually use and recommend it every day, then measures what came back: content, feedback, listings and reorders.
How many samples do you send?
More than 50,000 seedings a year are shipped, claimed and tracked through the platform, across Europe.
How long does it take to launch a club?
Weeks, not quarters. The club is built with your name, design, assortment and rules, and you see a live presentation of it before you commit.