50,000+
seedings shipped, claimed and tracked every year
About
Seeding Club is built by Brandheroes
Brandheroes is a Copenhagen based company that has worked with creators since 2016. Seeding Club is the part of that work we packaged as a product: invite-only sampling clubs where verified creators and B2B professionals receive product every month and send content and feedback back to the brand.
80,000+
creators and professionals in the network since 2016
27
creator and B2B verticals covered
Europe
local clubs and local shipping on one platform
Why we built it this way
Most sampling stops the moment the box is delivered. Nobody knows who got it, whether it was used, or what happened afterwards. We built Seeding Club so the box is the start of a relationship instead of the end of one: members are verified, drops repeat every month, each drop carries a challenge, and everything that comes back is reviewed and measured.
Each brand gets its own club with its own name, design and rules, running on shared infrastructure underneath. That is what makes it possible to launch in weeks rather than build a platform from scratch.
We keep our own house in order
AAA credit rated
Highest financial stability rating, so long term club operations are safe hands.
CyberVadis certified 2026
779/1000 in an independent cybersecurity assessment covering data and access control.
SMETA 4 Pillar audited
Labour standards, ethics, health and safety and environment, with zero non-compliances.